The Ascent Group

Technology Investors with a Long-Term Focus


We’ll help you reach your potential. We’ve created over a billion dollars in enterprise value and set the standard for the industries we operate within.


We’re not afraid to get our hands dirty. We’re B2B technology veterans who have scaled successful, profitable companies.


We’re in this together. We partner with technology founders and executive teams with proven solutions unlock their firm’s true potential.

Who We Are

Technology can change the way we live and work. But the most successful technology companies have overcome steep obstacles. We’ve been there. At The Ascent Group, we invest in, scale, and operate B2B SaaS companies who are leaders in their space. We help founders and executive teams at software companies with proven solutions unlock their true potential and drive sustainable growth.

We are a hands-on team with a track record of building successful B2B technology companies and a shared services model that allows you to focus on what is most important - your product and customers. Unlike venture capital and private equity firms, The Ascent Group partners with portfolio company management to build a sound operating and growth plan focused on long-term success.

Current holdings include LevelEleven, a gamification pioneer and leading performance management software suite for customer-facing teams, and Geopointe, a leading geolocation solution that helps companies analyze, act, and automate CRM data to get more out of their field-based sales, marketing, and service teams.


Together, we build and scale B2B SaaS businesses that change the way people live and work


Larry D. Leinweber

President & Founder

As a software entrepreneur who has founded and successfully scaled two technology businesses, Larry brings a wealth of operational experience and know-how to The Ascent Group. Most recently, he was President and CEO of New World Systems Corporation, a $130M+ ERP software company that he founded in 1981 and grew to 500 employees. Prior to New World, Larry was President and CEO of Advanced Computer Management Corporation, a company he also co-founded and grew to 200 employees. He began his career as an IBM Systems engineer. Larry is a graduate of Michigan State University, and resides in Bloomfield Hills, Michigan.

David Leinweber

Partner & Co-Founder

David brings a passion for technology and strong analytical skills to The Ascent Group. He began his career as an IT Consultant with Accenture where he designed and built enterprise web applications for federal clients that supported over 20M users. After Accenture, David earned an MBA from the University of Michigan’s Ross School of Business and joined New World Systems as the Director of Marketing. He also holds an undergraduate degree from Vanderbilt University where he studied Economics, History, and Computer Science. David makes his home in Detroit, Michigan.

Sandro Viselli

Executive Vice President

Sandro has a strong background in software development, project implementation, customer account management and scaling operations within technology companies. Most recently, he was Vice President of Professional Services at New World Systems where he managed a team of 100+ project managers, trainers, and software developers. Prior to New World, Sandro held executive positions in technology companies where he managed development, implementation, sales and support teams. He holds an undergraduate degree in Computer Engineering from Michigan State University, and currently resides in Bloomfield Hills, Michigan.


Join our growing team of successful SaaS companies


Detroit, MI

LevelEleven is the leading Performance Management System for customer-facing teams to motivate, engage, and coach around key behaviors that drive results. Reps understand goals and activity. Managers coach with consistency using actionable data. Executives understand what's working, or not working. Motivate what matters with LevelEleven.

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Irvine, CA

Geopointe location-enables Salesforce to help you geographically visualize your accounts, contacts, opportunities, and CRM data. End-users increase their efficiency and streamline processes through features such as geographic analysis, routing and optimization, territory design and management, and more. Map what matters with Geopointe.

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We are a team of operators who have a passion for scaling good businesses into great ones

Investment Criteria

Our founding team has a track record of building, growing, and scaling software and technology platforms in the Business-to-Business market space. With this in mind, we are focused on investments in software and technology companies that meet the following criteria:

  1. $3M - $30M in Revenue
  2. Established Customer Base with Recurring Revenue Streams
  3. Profitable Track Record
  4. Substantial Growth Potential
  5. Proven Employee Workforce

Our approach to each investment is based on the goals of the seller, but we prefer deals where The Ascent Group will play an active role in operating the business.

Pitch to Us

If you are interested in working with a team that is focused on sustainable growth and long-term results, please send us an overview of your company.

Contact Us


28 West Adams Avenue, Suite 800
Detroit, MI 48226



© The Ascent Group LLC